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Ann Demeulemeester Event | Milan Men's Fashion Week SS25 Gallery

Words by Melissa Lupo

Photo Gallery by Riccardo Perdisa


Ann Demeulemeester held an event during Men's Fashion Week in Milan to kick off their Spring/Summer 2025 collection. Usually known for showing in Paris, Ann D graced the Italian fashion capital with a warehouse-style party with music by Nausea Twins, Ambassade, Stella Rose, October, Zoe Bleu, and Giovanni Mareschik.


A leather-y black belt bracelet with a long strap was buckled around our wrists and around us, groups of white candles had been placed around the large separated spaces. Waiters and hosts wear large tall hats and the entire space is amass of guests dressed in black and dark shades set off by shades of white that provides contrast. The largest room where the DJ's play and the bar is manned by Espolon Tequila is reminiscent of a 90's warehouse party with some of the pieces of the collection hanging above, encased in a giant glass window box.


The usual mix of glitzy guests along with many new faces made their way to Assab one, away from the center of Milan. With a slower pace during Men's Fashion Week, the atmosphere tends to be more intimate and allows time for reflection, not only on the collections being presented but also the guests, many of them veterans of the fashion and music industry.


We were especially happy to see Milan music legends and event masters Tiberio Carcano and Marcellina di Chio of Roll Over Milano, who we've been following since their launch at the Tombon di San Marco in Brera more than a decade ago. They got their start playing music we were all dying to hear. Now as owners of The Apollo Club, a restaurant, and many other ventures including being parents, it's no surprise their agency was involved in the production of the event.


Some new faces include Sanaam, a Persian luxury lifestyle content creator who just arrived in Milan and her Portuguese husband Joao from Lisbon, Portugal, seen in the first gallery of images.


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