Updated: Sep 28, 2021
Fashion giant Gucci and the Michelin restaurateur from Modena collaborate on a new project called Gucci Garden.
This creative space designed by Alessandro Michele in the historical building Palazzo della Mercanzia in piazza della Signoria will host a Gucci boutique with limited edition items, a bistrot by Massimo Bottura and exhibition spaces curated by the critic Maria Luisa Frisa .
The spark between the Kering group and Bottura happened during the Pitti Uomo event and promises to be a very profitable business relationship. Both the Gucci brand and the chef of Osteria Francescana bring fame, mastery and exclusivity into the deal.
Gucci Garden will debut in public on January, 9 with a private cocktail party.
Now we wait to see if sparks turn into fire!