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J Cricket Is The Ticket To Sustainable Fashion During Milan Fashion Week SS23

Updated: Aug 23, 2023

The star of sustainable fashion during fashion week Milan, Spring/Summer 2023 edition was unquestionably J.Cricket. The brand presented its first edition of a sensory experience in the J Cricket Muse House by opening up their wardrobe to the public, quite literally.

Selected pieces are suspended from the air, floating around the room as visitors pass through. Upstairs the J Cricket Wardrobe room is a cozy and welcoming space that features mostly one of a kind pieces made with ultra high quality reclaimed fabrics, some from well-known high fashion labels.

The brand's existential philosophy, "It’s A Way of Being", is woven throughout the design, selection, and procurement of materials that defines a lifestyle rooted in free expression with a unique vision.

A newcomer to the fashion calendar, Founder Jimin Lee, is no stranger to the high fashion world with 30 years experience at her back including heritage brands like Saks Fifth Avenue and Yves Saint Laurent.

Born in South Korea and raised in the Philippines, Lee relocated to Shanghai in 2002 to concept, design, and open one of the first world-class multi brand fashion emporiums at Three on the Bund, the landmark renovation project on Shanghai’s waterfront.

Later in 2003, with partner, Angelo Negro, Jimin Lee founded Translatio, an innovative

fashion and lifestyle retail company based in Shanghai helping international luxury brands open

retail channels across China.

Lee believes clothes have the ability to transform our daily lives and J.Cricket was born with the intention of creating wellbeing. J.Cricket’s range of clothing and items are wardrobe highlights for the cosmopolitan and confident woman, offering up a soft power dressing kit that strikes a balance between casual comfort and worldly sophistication, all with sustainability at the core.

Photography by Riccardo Perdisa, CGC Studios.


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