The label is planning to enhance its store experience by hosting a series of exclusive parties with different guests every month at the recently opened store on Corso Venezia in Milan. A different destination theme for every event will revealed at the time of the event. Live coverage of the event is project via airplane window framed screens.
The 7,319-square-foot store that features Philipp Plein and Plein Sport ready-to-wear and accessories collections opened last January during Men’s Fashion Week.
Spanning three floors, the store features the Air Force Plein Bar, a private-jet themed bar designed by CLS a Milanese interior design firm.
The first party held on March 30 will depart with Miami as the first destination with international and Italian bloggers and press in attendance. Philipp Plein-labeled Champagne caviar flowed, served by staff in Plein-customized uniforms, to the sound of a DJ "pilot" bringing the evening in for a soft landing with a smooth soundtrack, and original art by famed graffiti-artist and friend to the designer Alec Monopoly.
The next events will be held the first Thursday of each month with guest lists still to be revealed.
The company counts 110 stores worldwide, with the number expected to increase this year, with the next opening planning for the Galeries Lafayette in Paris.