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WORDS BY Melissa Lupo JUMP TO GALLERY Could we be sensing a return to sense-able style for Spring?

Interview by Melissa Lupo Photography by Riccardo Perdisa There's Something About Ricky There's no doubt Melissa Lupo, Editor-in-chief of CGC meets Ricky Mota in the busy neighborhood of via Tortona between Melissa: Tell me a little about what you do. Melissa: What’s your favorite thing about your job? Melissa: What does your work mean to you?

CREDITS Creator and Host: City Girl, Melissa Lupo Photography: Simone Martucci Styling : Denise Zanetti

The Sunnei SS24 Milan Fashion Week show took place on September 22, 2023, almost 10 years after the brand was founded by Loris Messina and Simone Rizzo. The SS24 collection by Sunnei remains true to their creative DNA, promising nothing novel, and to deliver the expected, a nod to the brands dedication to their audience that inherently tethers them to the ebbs & tides of digital media. Sunnei not only recognizes their bond to the consumer, they celebrate it. Instead of designing around fashion seasons, the brand seeks to digest the social climate at that point in time and reflect the world around them, communicating a sense of stability and transparency. For the Spring / Summer 2024 season runway show, Sunnei encouraged the audience to assert their influence. Endowing attendees with numbers to hold up, onlookers became a part of the show, able to express their immediate feedback on looks as they came out. The collection is meant to appear savvy in a time full of uncertainty, determined to communicate a strong brand statement through consistency and predictability, and artisanal craftsmanship. Fewer looks, carefully designed, are meant to drive the audience and wearers to look more closely at what’s being presented without being shocked into a reaction. Sunnei’s ubiquitous stripes and the brand’s other classic design elements were woven into an edited down collection of 30 looks, subtly divided. On one hand, the use of tight-fitting jersey stretch fabric with cut-outs, and the use of layering gave a defined and sporty effect. On the other hand, the collection included pieces with loose-fitting, voluminous silk fabric, tulip-shapes, and fringes, embellished with cloudy, less defined forms, including artwork depicting Giorgio, (from the SUNNEI team) on a silk shirt with an adjoining “stone heart", to evoke a sense of luxury and significance. In an effort to demonstrate the brands dedication to a collective ethos, Sunnei involved their digitally connected and live-streaming audience, giving them the means to very publicly vote. It remains to be seen if this will have an effect on the creative direction of upcoming collections or if buyers and PR’s will be paying attention, but without a doubt the approach of making the audience part of the show provided opportunities to examine the ready-to-wear clothes and accessories in a different light, and the Sunnei team itself from a myriad of perspectives.

CREDITS: MELISSA LUPO SKIRT Ange Wolf MELISSA LUPO SHOES Hogan MELISSA LUPO BAG Hogan PHOTOGRAPHY Simone

Sincerely, City Girl, Melissa Lupo

A night with Diesel, through the lens of photographer, FABIO CANNIZZO. with words by: Melissa Lupo JUMP

A traditional stop in to the Hogan presentation with Editor-in-chief, Melissa Lupo during Women’s Fashion

Champagne sales have been drying up and the future looks even more uncertain.  It's not just us, even the Champagne market is depressed . The celebratory drink and French darling may be losing her lustre as a drop in Champagne sales were reported in 2024 and are expected to plunge even further in 2025. Maxime Toubart, co-president of the trade organization Comité Champagne reported a 10% decrease in sales in last year and told CNN he attributes the decline to “inflation, conflicts around the world, economic uncertainty, and a political wait-and-see attitude in some of Champagne’s biggest markets,” Whether it’s an unsettling global political climate or trade tensions, Champagne sales are the lowest they’ve been in 40 years. Even LVMH, who owns some of fashion’s favorite bubblies like Veuve Clicquot and Dom Pérignon, reported a decline of 15% in sales in 2024. Something to celebrate...or not. While politics are often cited as the cause of economic hardship, culture and community are greatly affected. When people don’t have a reason to celebrate, retailers of luxury items will feel it the most and need to pivot or scale back.  The change of administration in the United States signals a potential rise in tariffs for importers, predicting a bleak outlook for the upcoming year.  What can Champagne producers and retailers do to navigate the upcoming year? As doors close, keeping contacts and partners close will be key for anyone in the industry, in addition to following the international news as it develops. Human connection and exclusive in-person experiences will need to be prioritized and not automized.  There’s an opportunity for Champagne brands to seize moments of happiness and remind buyers that they are not simply consumers, but valuable people who are worthy of celebrating occasions and even small wins. It’s a chance to gather communities and guide consumers to a positive space, led by experts in communication and seasoned creatives.  Champagne may not be the only drink category experiencing a dip, but also spirits including whiskey, tequila, and fine liquors as Rémy Cointreau, the French spirits group is predicting a 15-18% drop in sales for the upcoming year. While new luxury spirits continue to sprout in the market, their success in the forthcoming year will depend heavily on marketing and communications and the ability of the brand to connect with the clients and connect their clients with each other.  Here’s to the best for 2025. Bottoms up. Sign up to be a site member or let's get a convo started in the comments.

bordering on frivolous, set against the Milan cityscape, photographed by Riccardo Perdisa and styled by Melissa Lupo. PRODUCTION CGC Studios @cgcstudios_ PHOTOGRAPHER Riccardo Perdisa @foxyperdi STYLING Melissa Lupo @citygirlcooks

EDITORIAL Shot by Riccardo Perdisa, CGC Studios City Girl, Melissa Lupo's Look: Leather Necktie Saint

Our first photographic collection of street style and celebrity fashion, produced by Melissa Lupo, photographed